Marc Jacobs | The Sack Bag
Working with Charli XCX, Sabrina Carpenter, Irina Shayk, Anok Yai, Vittoria Ceretti, and Gabbriette, the Sack Bag campaign channeled their distinct personalities through stripped-back sets and bold color accents. The result was a sharp, culture-driven launch that positioned the bag as Marc Jacobs’ next icon.
My Role – Senior Director, Creative Studio
Photographer – Carin Backoff
Stylist – Alastair McKimm
